Zedd in the Park

REGION & ZONE

AMER

Experience

ABOUT

Teaming up with Google Play for their incredible sponsorship of Zedd in The Park, we transformed the highly anticipated festival into an interactive experience that would live far beyond the event itself. Coming to life as a fast-paced mobile game, we invited top Play members to race through action-packed levels, immersing themselves in the festival no matter where they were playing from.

Capturing Zedd In The Park’s frenetic energy, we created an end-to-end and hyper-engaging series of backdrops inspired by the festival's monumental IRL Playground installation. Ensuring the game felt like a true extension of the festival's spirit, we took our lead from the Playground's real-world activities and developed a multi-level track that takes players on an adventure through mini-golf, a lookout tower, and a slide.

Heavily inspired by the golden age of 8 and 16-bit gaming, we used a mix of modern techniques to dial up nostalgia, mixing zany playscapes and dynamic neon lighting, replicating the incredible vibes for fans near and far. Hundreds of thousands of players across the US raced through obstacle-filled levels, collecting points and winning big along the way.

Highlights – Over 661,000 players in the first three days, with an average session time of seven minutes - proving that the best festival experiences don’t stop at the gates.

FEATURES

  • Game
  • 3D
  • Application
  • Campaign
Nighttime shot of a large, brightly lit Google Play interactive event structure. The installation includes a multi-story metal truss framework with stairs, platforms, a large enclosed tube slide adorned with colorful neon rings, and various illuminated Google Play logos and signage like 'Go Play' and 'Turn Up Rewards.' The scene is bathed in vibrant blue, pink, and green lights. 'Courtesy of Google Play' is watermarked in the bottom right.
A retro, pixel art game menu screen titled 'THE PLAYGROUND AT ZEDD IN THE PARK' in large, stylized lettering, set against a dark blue background. It instructs players to 'COMPLETE EACH LEVEL' and lists three vertical level options, each with a distinct pixel art icon: 'COURSE RUNNER' (unlocked, showing a colorful play structure), 'PEAK PLAY' (locked with a padlock, showing a platformer scene), and 'WHEE! SLIDE' (locked with a padlock, showing a waterslide scene).
A sprite sheet displaying various animation frames for a pixel art game character. The character wears a beige hat, a white t-shirt with a red 'Z' logo, and teal pants. Rows show the character running, viewed from behind, at a three-quarter angle, and in profile, capturing different stages of the running cycle. The background is dark navy blue.
A retro, pixel art game 'win' screen. The title 'THE PLAYGROUND AT ZEDD IN THE PARK' is at the top, followed by 'CONGRATULATIONS, YOU WON!'. A large score of '360' is displayed prominently over a colorful Google Play logo. Below, it shows 'POINTS COLLECTED: 302' and 'TOP UP BONUS'. A 'REDEEM' button is at the bottom. The background features a dark blue to purple gradient sky with pixelated pink clouds.
A collage of various screens from a retro-style, pixel art mobile game titled 'THE PLAYGROUND AT ZEDD IN THE PARK,' displayed against a pixelated purple cloud background. The screenshots showcase different game interfaces, including a level select menu with locked and unlocked options, a controls tutorial, a gameplay countdown, a 'Game Won' screen with score and redeem options, an 'Error 404' page, an 'About' screen, a 'Game Over' message, and a leaderboard with player rankings.
A comprehensive UI asset sheet for a pixel art game. It includes texture swatches (green grass, black and white checkered, blue brick, yellow sand, blue bubbles, blue gradient), Google Play and other logos, various button styles (primary, secondary, locked), navigation icons (sound, terms, controls, about, menu, back, play, close), a locked level icon, score display, bonus button, points notification, and a tooltip message. All elements are in a retro pixel art style on a dark navy blue background.
A large, multi-level Google Play outdoor interactive structure under a clear blue sky. A large white 'Google Play' sign is visible at the top. The installation includes metal truss framework, platforms with people wearing 'Go Play' shirts, and a long, blue enclosed tube slide adorned with bright red, green, and yellow rings. 'Courtesy of Google Play' is watermarked in the bottom right.
Design document displaying nine distinct game level modules arranged in a 3x3 grid against a dark navy blue background. Each module is labeled with a name (like 'MODULE B2 (LEFT RUN)') and a point value (e.g., '15pts'). The layout of each module is visualized as a grid of dark grey and light blue rectangular blocks, representing different game elements or paths.

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