Kick with Pixel


REGION & ZONE

EMEA

Experience


ABOUT

When Google introduced its new mint colourway for the Pixel 8 and Pixel 8 Pro, we saw an opportunity to take the launch beyond a standard digital campaign. Making the announcement fully playable, we crafted a bespoke football game inspired by Pixel’s new look.

Set in a fresh, mint-hued football world, Kick With Pixel challenged players to hit targets and rack up points for a chance to win exclusive prizes. The gameplay was designed to be simple yet fun and rewarding, with a perfected  interaction method ensuring every kick felt just right.

Built in WebGL, the experience is optimized  for smooth performance across all devices. A lightweight yet intentional visual approach, combined with responsive sound effects and interactions, made sure the game felt as premium as the Pixel itself.


Highlights – The game delivered a 75.8% engagement rate, an average playtime of nearly four minutes, and a 17.5% conversion rate - outperforming KPIs and expanding to multiple regions.

FEATURES

  • Game
  • 3D
  • Application
  • Campaign
A person's hand holds a smartphone against a plain light mint green background. The phone screen shows the 'Kick with Pixel' game interface: the game logo, a 3D rendering of a soccer field with a ball on a hexagonal grid, and a 'Kickoff' button at the bottom.
Screenshot from a 3D modeling software. A light blue wireframe mesh outlines a smartphone model lying flat. Above it hovers a grey soccer ball model with a visible pink wireframe mesh showing its panel structure. The scene is set against a dark grey background with a grid and axis lines.
A stylized 3D rendering showing a smartphone with a pale mint green casing and a blank white screen, lying flat. A white soccer ball with visible hexagonal and pentagonal panels floats just above the phone's screen. The background is a solid, matching pale mint green.

Related work


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