Festive Fiends

Upon shaking a digital Christmas snow globe, a randomised AI-generated festive “fiend” appears, trained on our beloved Phantom logo.

Over 10,000 fiends are bedded in a beautiful realtime 3D environment, complete with snow particles, lighting effect and custom shaders, encouraging the user to collect and share their favourites, and keep shaking.

The key technologies used include Bolt, a custom 3D library developed in-house and a unique Phantom “dude” trained model in Stable Diffusion was used to generate the thousands of creatures contained in the experience.