Pinballer


REGION & ZONE

EMEA

Experience


ABOUT

Zendesk’s Support Suite is the ultimate solution for any business struggling with their CRM. Instead of another forgettable sales pitch and throwaway merch, we created a dynamic direct mailer experience  to grab the attention of decision makers.

Taking the nostalgic fun of an arcade classic and combining it with today’s most innovative technology, we launched Pinballer - a fully playable pinball experience, complete with responsive physics, interactive obstacles, and a competitive leaderboard built around Zendesk Suite’s unique offering.

By training a bespoke machine-learning model, we ensured smooth gameplay across devices and tailored messaging, design and gameplay around each of the products’ features and benefits. The experience was so successful in generating leads that it was expanded into multiple new editions and adapted for live event activations. 


Highlights – Pinballer wasn’t just fun, it was effective - turning heads, boosting CRM awareness, and driving serious brand engagement.

FEATURES

  • Physical
  • AI
  • Game
  • Application
  • Positioning
  • 3D
A flat lay image of Zendesk-branded packaging. On the left is an open cardboard mailer box revealing a premium dark blue box inside. The blue box has silver foil text reading 'Build better relationships. And a pinball machine.' On the right is a matching cardboard sleeve with the Zendesk logo and a white line art illustration of a pinball machine.
A flat lay of various colorful printed cards from a Zendesk marketing kit. Each card has a different color (orange, green, yellow, red, dark grey) and features a pinball-themed headline and graphics, connecting pinball concepts to Zendesk product benefits. A corner of a dark blue Zendesk box is also visible.
A side-by-side view of two Zendesk marketing cards. The left card compares customer relationships to pinball. The right card provides a four-step guide to a DIY pinball activity: 'Pop' out perforated shapes, 'Place' them in the box, 'Scan' a QR code to bring it to life, and 'Play' by launching the ball.
A side-by-side view of two Zendesk marketing cards against a white background. The left card is green, with the headline 'No more flip outs,' a pinball graphic, and a description of Zendesk Support. The right card is white, labeled 'Zendesk Support,' and shows two perforated, pop-out shapes (one green, one dark grey) with the instructions 'Pop out to play.
A side-by-side view of two Zendesk marketing cards against a white background. The left card is orange, with the headline 'Flex those reflexes,' a pinball graphic, and a description of Zendesk Chat. The right card is white, labeled 'Zendesk Chat,' and shows two perforated, pop-out shapes (one orange, one dark grey) with the instructions 'Pop out to play.
A side-by-side view of two Zendesk marketing cards against a white background. The left card is yellow, with the headline 'Quit trash talking,' a pinball graphic, and a description of Zendesk Talk. The right card is white, labeled 'Zendesk Talk,' and shows two perforated, pop-out shapes (one yellow, one dark grey) with the instructions 'Pop out to play.'

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