Pixel for Travel

Keys… passport… Pixel. Can your phone help you explore further, faster, and in more detail than ever before? We created a provocative digital campaign and complementary toolkit to help third party retailers capture the magic of this really smart phone.

Inspired by the charm of vintage passport stamps, we designed a set of bold, red emblems in distinctive shapes for each hero feature. These stamps not only anchored the travel theme but also gave us a playful way to surface feature names outside the headline and body copy, keeping every execution snappy while letting the UI demos take centre stage.

Each line was crafted as a provocation: “Can your phone…?” followed by a clear human benefit powered by Pixel. From being coached to take postcard-ready photos, to reliably battery life that lets you wander for longer, every execution tells a microstory worth writing home about.

Highlights – Taking over Shopee, Southeast Asia’s leading e-commerce destination, Pack Your Pixel turned the everyday phone scroll into a moment of travel inspiration, positioning the device as an essential companion. The toolkit ensured the Pixel takeover expanded seamlessly across key third-party platforms, amplifying its reach across the APAC region.