Bridget Jones OOH

No queuing for a ticket, unlimited free snacks, and no one talking through the best bits. There’s a reason we love at-home movie nights. For the release of Bridget Jones: Mad About The Boy, we partnered with NBCU to bring the magic to life once more with a pitch perfect campaign that stands out even in a world of endless streaming options.

When crafting the copy lines, we took inspiration from the iconic locations they would be displayed, such as the London Bridge motion board. The city has always been the backdrop for Bridget’s escapades, so it felt right to play with location-specific lines. 

Working with such a beloved character, we were conscious to find the balance between playful and respectful one-liners that felt true to both the characters and the fun of watching from home.