Pixel Singapore Takeover

Is it just us or are new phone launches starting to feel a bit vanilla? New colourways, slightly better cameras; nothing special. Not the Google Pixel 10. Packed with Gemini AI, it’s human, helpful, and feels refreshingly, actually, new. To celebrate its launch, we partnered with Pixel’s APAC team to transform their ‘Ask more of your phone’ campaign into an attention-grabbing station takeover that stopped commuters in their tracks.

We crafted each execution around tonally provocative headlines that challenged predictable product cycles, showcasing how Pixel’s Gemini-powered features supercharge everyday, relatable moments. Grounded in authenticity and local flavour, we treated each asset as its own micro-story. This approach allowed us to spotlight new Gemini AI features in the wild, weaving them into the mess, magic, and momentum of real life. This isn’t innovation for innovation's sake; it's an upgrade that is actually meaningful.

To ensure flawless coverage and maximum impact, we modelled each execution against 3D maps of the station. For the additional placements at Bugis Mall, we brought to life a unique escalator wraparound digital installation, where escalator users pass through the 360° display. drawing attention to the vibrant worlds of the Google Pixel 10.