Virtual Try-On

Loop’s Virtual Try-On reimagines how sound can be experienced online. We transformed their product discovery journey into an interactive, sensory experience, letting users hear the difference between each pair of earplugs before they buy. Blending sound-reactive visuals with intuitive interaction, the experience brings Loop’s commitment to design and performance to life in a way that’s as beautiful as it is functional.

We crafted a mobile-first interactive experience that lets customers virtually hear and see the effect of Loop’s earplugs across five products, bringing clarity and confidence to their choice. A responsive WebGL gradient reacts to sound frequency, visually translating how each product filters or reduces noise in real time.

Built directly into Loop’s Shopify ecosystem, the experience merges audio precision with digital artistry through GSAP and Three.js. Each soundscape reflects real-world use cases, turning an everyday purchase into an immersive, sensory moment that feels both informative and thoughtfully on-brand.

Highlights – Launched simultaneously across three global stores, the Virtual Try-On set a new digital benchmark for product immersion, soon expanding to more of Loop’s range.