G-STAR Korea

We overhauled Google Play’s booth at G-STAR Korea into a battle-ready digital arena, creating a high-energy arcade built on communal competition.

As one of the largest gaming trade shows in the world, the experience had to inspire casual and hardcore gamers alike. We showcased Google Play Points by turning the hunt for rewards into fast, competitive gameplay.

Players raced through Vault Run, Forest Frenzy and Melody Catch, scooping up Play Points icons along the way, while we engineered the live multiplayer ecosystem, scoring and ranking logic, analytics and real-time gameplay broadcast that kept the crowd immersed.

Highlights – Over four days, 7,057 players completed 897 game rounds, with relentless fan competition leading to more than 150 new records.