Casamigos World Cup 2026

Our partnership with Casamigos has taken us from ski seasons to California beaches. To kick-off the FIFA World Cup 26™, we joined forces to deliver a vibrant activation that lets fans turn their supporter pride into memento bottles for them and their crew.

We combined the craft of our hand-drawn illustration with the limitless imagination of our Halo personalisation platform, training our custom-built AI engine on an exclusive collection of original artworks. The experience invites fans to hand-pick their own colourways based on team pride or personal preference, guiding them through a series of playful match-day questions with real-time design feedback so they can see exactly how their answers shape their bottle. To truly capture a moment in time, users can even emblazon their bottle with a live-updating score from the exact game they attended or celebrated.

Our end-to-end delivery encompasses everything from the initial strategic framework and intuitive UX/UI design to pioneering the enterprise-level platform that drives the experience. The system was rolled out across FIFA fan activations in New York and New Jersey, a dedicated trailer tour across the West Coast of the United States, and online via TheBar.com. We were able to simultaneously meet fans at the event, and roll out a pioneering e-commerce opportunity, allowing fans to experience AI personalisation at scale. The final bottle is a genuinely personalised keepsake, shaped by each fan’s experience and the moments that made their tournament memorable.

Highlights – Our Halo platform, coupled with handcrafted icons, played a huge role in helping Casamigos bring consumer personalisation to The FIFA World Cup 26™ like never before. The experience also marks a landmark moment for e-commerce AI personalisation opportunities.