Casamigos Global Travel

To build on the momentum of the launch of The Amigos Bottle at the US Open of Surfing, we turned our attention to a new challenge: extending the new icon ecosystem to two upcoming exciting social and retail moments in Global Travel: Christmas and the après ski season.

The result is two fully-custom bottles that transform our core design system into fully event-specific celebrations of winter’s most social rituals. Every icon is unique and drawn by hand, keeping the rugged attitude of the first activation. For Christmas, we evolved the system with rich red accents and bespoke festive illustrations, proving Halo’s flexibility as a premium, ownable creative platform.

The Après bottle was not only our first all teal design but an experiment using typography as well as icons. We added serving instructions as a practical touch, while keeping the aesthetics firmly in the brand world. 

Highlights – Expanded on our design system for ‘The Amigos Bottle’ with fresh takes on key shopping moments.