Erase Your Ex

We partnered with Photoroom and OkCupid to announce the Ex-Terminator - a AI-driven tool that allows users the catharsis of erasing their Exes from their dating app pictures.

Our design team crafted a mobile-first landing page that would run in English, Spanish, and Brazilian Portuguese. Working collaboratively with our devs, the aim was for an attention-grabbing, playful site that could withstand heavy traffic.

It was important to us that the site was charming and full of energy (no one wants to be the bitter ex, you know?). To achieve this, we interspersed the simple, friendly copy with pockets of interactivity and animation.

The mobile-first strategy meant a big focus on optimization - techniques, such as converting SVGs, compressing images and videos, employing lazy loading on the carousel videos, and reducing DOM elements where all key to ensuring a seamless user experience.

Within a week of launch we generated over 1 million media impressions, with coverage in Marie Claire, Mashable, The Sun (US), Trendhunter, Hypebae, Petapixel and regional radio and TV across the US.

Highlights—1M media impressions, thousands of views and a 66% conversion rate to download the app.