Ultimate Travel Hacker

REGION & ZONE

APAC

Communication

ABOUT

A six-month, all-expenses-paid holiday is the ultimate travel dream, but a viral response requires a campaign built for authenticity and scale. We designed and launched an influencer-led social campaign that turned Skyscanner’s giveaway into a high-energy, engagement-driving phenomenon.

Ultimate Travel Hacker invited travellers to submit their best travel hacks for a chance to win. To amplify reach, Skyscanner collaborated with top travel influencers across Canada and Australia, creating a dynamic mix of Instagram Reels and TikToks designed to inspire, entertain, and drive participation.

With longevity in mind, we crafted a distinctive motion and design language that could scale beyond the campaign. The result was Skyscanner’s best-performing social campaign to date, breaking platform benchmarks and proving the power of organic engagement in travel marketing.

Highlights – Over 3.1 million views on TikTok, making this Skyscanner’s most successful social campaign to date with record-breaking engagement across the platforms.

FEATURES

  • Campaign
  • Social
  • Content
  • Content
  • Motion
Close-up selfie-style shot of a woman on a sunny beach, wearing a black Skyscanner bucket hat and a white t-shirt with the 'ULTIMATE TRAVEL HACKER by Skyscanner' logo. She has an excited expression with her mouth open. Large text overlays read 'AU$ 40K' with a money-mouth emoji, and below it, 'To travel the world for 6 months' on a pink banner. Subtitles at the bottom reiterate: 'To travel the world for 6 months?
Selfie-style shot of an excited woman on a sunny beach, wearing a black bucket hat and a white t-shirt with the 'ULTIMATE TRAVEL HACKER by Skyscanner' logo. She is pointing off-camera with an open mouth. Text overlays read 'Listen up' on a pink banner, 'Australia' in large, bold white text with a blue glitch effect background, and 'This is huge!' on a white banner.
An excited woman with dark hair and bangs, wearing a red top, a denim jacket with white lace-up details, and a white and red patterned neckerchief, looks at the camera with her mouth open. She is tossing what appears to be gold confetti or glitter. Large text overlays read '+20K' in white, with 'of expenses!' on a blue banner below it. A smaller black subtitle banner reads 'Plus $20,000 of expenses'.
A woman with long dark hair and bangs, wearing a white hooded sweatshirt with drawstrings and the 'ULTIMATE TRAVEL HACKER by Skyscanner' logo, smiles pleasantly at the camera. She is holding up a dark blue Canadian passport, which features the gold Canadian coat of arms. Layered text overlays are prominent: 'C$40,000' in blue text on a white banner, 'to travel the world' in white text on a blue banner below it, and 'for six months!' in white text on a bright pink banner at the bottom of the stack. A partially visible black subtitle banner at the very bottom of the frame shows the word 'for'. The background appears to be a plain, light-colored indoor wall.

Related work

Monumental Beanies

view project

sundays
hero image

Stop and Search

view project

phantom

Aurora: What Happened to the Heart?

view project

universal-music-group
See all work

WE USE COOKIES TO ANALYSE OUR TRAFFIC. FOR MORE INFO, READ OUR PRIVACY POLICY