Outphit

Outphit is an AI fuelled Phantom product created to navigate the difficulties in online shopping, by personally visualising clothing that elevates and inspires customer’s style, right through to purchase.

In just an initial short two-week sprint, we developed a fully-working prototype utilising Google Lens technology, with an end-to-end user experience to purchase.

Outphit learns the customer’s appearance, generating images in their likeness and matching their own preferences to real, fully shoppable products. This provides incredible opportunity for brands to surface and highlight their relevant products, and invokes valuable data for trend forecasting and hyper personalised experiences.

Highlights—Internal product developed end to end in house at Phantom from an initial prototype to meet a market need. Outphit now has a patent pending and has led to numerous retail and industry hip opportunities.