Mytheresa

A stunningly detailed AR experience to elevate Mytheresa as a modern purveyor of luxury and prestige.

2020 turned the fashion industry on its head, forcing brands to think of new ways to harness the excitement of catwalks and shop windows. This created an opportunity to use technology to engage customers in a new way.

We decided to bring Louboutin’s new footwear to life in AR with realistic 3D modelling and animation. Our creative technologists worked closely with artists to make the project interactively engaging, letting people zoom, rotate and reposition the collection.

Customers could scan their yellow box to open up the collection and come face-to-face with the launch without stepping out of their homes. 

Highlight— The project was a success and featured in Women’s Wear Daily, Forbes, MF Fashion and more.