London Grammar: Moodmix

To celebrate the release of Truth Is a Beautiful Thing, we partnered with London Grammar to create Moodmix, an interactive web app that generates a custom Spotify playlist based on each fan’s mood and listening habits, deepening their connection with the band in a uniquely personal way.

At the heart of the experience, a beautifully atmospheric WebGL sphere invites fans to manipulate its shape, reflecting their mood and influencing a bespoke playlist. Combining tracks chosen by London Grammar with songs inspired by each fan’s listening history, Moodmix delivers an immersive, ever-changing music journey.

With every visit, customisable elements and a collaborative selection with a favourite band member ensure a unique result, encouraging repeat engagement. Designed for sharing, Moodmix extends album discovery beyond the fanbase, amplifying awareness and driving streams of Truth Is a Beautiful Thing.

Highlights – An interactive, shareable experience that deepened fan engagement while boosting album awareness and streaming impact