London Grammar: Moodmix

Supporting the highly anticipated release of their second album "Truth Is a Beautiful Thing", we joined forces with London Grammar to create an experience that forms fan engagement on a uniquely intimate level. Generating a completely custom Spotify playlist, Moodmix incorporates songs selected by London Grammar in combination with tracks inspired by fans’ own listening history and mood.

Central to the web app experience, a beautifully atmospheric WebGL sphere invites fans to manipulate its shape to reflect their mood and impact the tone of a specially curated song selection.

For every visit, the customisable elements in collaboration with a favourite London Grammar band member ensure a completely unique output, encouraging repeat participation a shareable experience that works to amplify awareness and streams of the album.