Doja Cat: Juicy Fruit

By connecting Spotify, fans can discover the answer to the question: ‘how Juicy are you?’ After analysing their listening tastes, fans are served their fruity result, along with a bespoke playlist. The site's writing style is based on Doja’s lyrics and Tweets. 

The experience gained 80,000 engagements and was a ‘major contribution’ in shaping Doja Cat’s brand. The success of the experience led to us building similar experiences for Doja’s singles ‘Say so’ and ‘Like that.’