Decoded

Between their highly immersive learning programmes and a fiercely passionate attitude towards preparing everyone for the future, Decoded is an organisation that stands defiantly apart from all others in their sector. We joined forces to help them define their new positioning, aimed squarely at business decision-makers.

For the launch, we developed a visual language for the brand that was directly influenced by their product offering and the ever-evolving relationship between humans and technology. Inspiration was taken from data maps, decision trees and neural networks, and tied into universal themes like connectivity, change and growth.

Staying true to the Decoded way, we sought to bring clarity to the complex, removing confusing technological jargon and providing our time-poor target audience with only the most essential information. With one push of the reset button, we created an impactful new identity that matched the massive ambitions of this trailblazing brand.