Crafted for Dad

Diageo has become one of our closest collaborators, kindred spirits in pioneering Technology Creative. For Father’s Day, we applied our Halo engine to a new challenge: creating a disruptive Miami-based version for a limited-edition pilot.

The core aesthetic was inspired by Miami’s unique blend of blues, teals, mellow pinks and oranges. Art direction was drawn from the Johnnie Walker Blue world, brought to life through blended, painterly forms and layered composition. This direction allowed us to experience alternating motifs, shapes and textures. 

Each question encouraged users to reflect on their dad, while celebrating both their father-child relationship and their shared relationship with the city.  These this-or-that prompts surfaced literal interests through iconography, creating artworks that were personal, detailed and always worthy of the bottle they adorned.

Highlights – Crafted for Dad was a successful pilot for Halo in North America, expanding the world of personalised gifting by removing the stress of gift giving and offering a fun, interactive experience.