15 Years

For 15 years, Zendesk has shaped the future of customer service. To celebrate this milestone, we created a bold, interactive experience inspired by collectible baseball cards, blending storytelling, gamification, and Zendesk’s signature offbeat style.

Built with a mix of vibrant visuals and tactile design, the experience combined Zendesk’s branding with the nostalgia of classic sticker books. Smooth animations and hidden easter eggs rewarded visitors with moments of surprise, all while showcasing key milestones from Zendesk’s journey.

Visitors could collect and customise digital trading cards, assembling a unique timeline that transformed into a personalised homepage. Every detail, from playful motion design to Zendesk’s unmistakable tone of voice, shaped an engaging tribute to the company’s evolution from a Danish startup to a global leader.

Highlights – A Lovie Award-winning interactive experience that turned Zendesk’s 15-year milestone into a dynamic, gamified celebration.