Powering Purpose

Monocle has been synonymous with remarkable print quality since their founding in 2007. For Powering Purpose, their in-depth partnership with Hitachi Energy, Monocle offered their platform to one of the defining issues of our time: the journey towards a safe clean energy transition.  

We ran with the opportunity to create a scalable design, based on the book, but with its own responsive digital feel. Rather than replicating the book’s content like-for-like, we treated this as a translation exercise: capturing the essence of the book’s feel and content, while adding in unseen stories and additional audio. 

We added touches of elegant movement through UI animations and page transitions; paired with the audio clips, we love how these additions transform a static book into a three-dimensional world visitors can immerse themselves in.

Highlights – An exciting new partnership between Phantom and Monocle, bringing together world-class design and editorial storytelling.