My Bitty Valentine

Our goal was to create something that was uniquely Phantom and fit for Valentines day. We set out experimenting with different technology until we decided to create a Spark AR Instagram Filter. The result was a game which let people hunt for a Cupid Phantom in their own homes and could shoot the spirit of the season.

Input from the creative tech team's diverse skill sets was used to bring the Phantom-turned-cupid-turned-retro-game to life. Pixel art was painstakingly drawn and simple sound waves were wrangled into retro compositions. The result was an experience which seamlessly merged the hallmarks of classic video games with the modern interactivity of Instagram filters.

Launched on the morning of Valentine's Day, Phantom's My Bitty Valentine filter spread a little lockdown love to the world, while showcasing the agency's varied approaches to augmented reality experience design and production.