Masterful Mobile Web

Today's consumers have high expectations when it comes to major brand's mobile web experiences. They expect everything to be fast, simple and seamless, and grow frustrated when sites don't deliver.

Built with mobile-first functionality at its core, the site highlights friction points that prevent customer conversion, alongside first-rate examples of organisations who are getting it right.

With many companies struggling to understand the difference between good and bad mobile practices, Google saw an opportunity to help brands implement best-in-class UX design. They partnered with us to create Masterful Mobile Web - an invaluable guide that gives companies information, insights and statistical data to ensure they always deliver an outstanding experience on any device.