Flo Brand Strategy

While already incredibly successful, we worked with Flo to develop their brand strategy, mission statements and positioning to ensure they remained at the top of the app charts for years to come.

We began with focus groups and strategic research to get to the heart of why women worldwide turn to Flo for answers. We then moved into TOV and branding exploration, workshopping our creative thinking with leadership within the company.

Finally, we revamped their onboarding process, helping them speak to all women, whether they were trying to get pregnant, track their periods or manage their overall health.